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Developing, Disseminating, and Assessing Command Narrative: Anchoring Command Efforts on a Coherent Story
- Format:
- Book
- Author/Creator:
- Marcellino, William
- Language:
- English
- Other Title:
- Developing, Disseminating, and Assessing Command Narrative
- Place of Publication:
- Santa Monica, Calif. RAND Corporation 2021
- Summary:
- In the contemporary era marked by informational competition, one of the most important activities of a strategic or operational command is the development, presentation, and support of the command's narratives. Drawing on the scientific literature and lessons learned from the joint force, the authors of this report describe best practices for the effective use of command narrative. While this research is primarily aimed at the geographic combatant commands, it should be of interest to any military command that needs to ensure that words and actions from the command are in harmony and support operational goals. To make the recommendations of the study as accessible as possible to practitioners, the project produced not only this report but also a four-page quick reference Smart Guide that provides definitions, summary guidance for developing a narrative, and a checklist for assessing the quality of the output of the narrative development process.
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