1 option
Going to the Mines to Look for Diamonds : Experimenting with Military Recruiting Stations in Malls
- Format:
- Book
- Author/Creator:
- Fricker Jr, Ronald D.
- Language:
- English
- Subjects (All):
- Shopping malls.
- United States--Armed Forces--Recruiting, enlistment, etc--Evaluation.
- United States.
- Local Subjects:
- Shopping malls.
- Physical Description:
- 1 online resource (158 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Santa Monica : RAND Corporation, 2003.
- Language Note:
- English
- Summary:
- Describes RAND's evaluation of performance of a prototype military recruiting station located in an outlet mall in northern Virginia during its first year of operation. Evaluation includes statistical information on performance indicators, description of services' use of station, conclusions on MERS concept potential, and recommendations for experimental use of prototype station.
- Contents:
- Preliminaries; PREFACE; CONTENTS; Figures; Tables; Summary; Acknowledgments; Acronyms; 1. INTRODUCTION; 2. THE PROTOTYPE MARKETING-ENHANCED RECRUITING STATION AT POTOMAC MILLS MALL; 3. HOW THE POTOMAC MILLS PROTOTYPEMERS IS USED; 4. POTOMAC MILLS RECRUITING STATION PRODUCTION AND COST-EFFECTIVENESS; 5. QUALITATIVE COMPARISONS WITH SIMILAR RECRUITING STATIONS; 6. DISCUSSION AND RECOMMENDATIONS; Appendix: RAND Military Career Center Evaluation; Bibliography
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781598753714
- 1598753711
- OCLC:
- 191037696
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.