1 option
Niche growth : the case of Heavy Metal Apparels / Mahmud Habib Zaman, Sohana Sharif Zaman, Mohammed Abdul Mumin Evan.
- Format:
- Book
- Author/Creator:
- Zaman, Mahmud Habib, author.
- Zaman, Sohana Sharif, author.
- Evan, Mohammed Abdul Mumin, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Small business--Growth.
- Small business.
- Business planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2022.
- Summary:
- The case examines Heavy Metal Apparels, a niche business that has grown in popularity as an online store in Bangladesh. The company initially started by printing T-shirts of several heavy metal bands, with the main customers being the friends of the entrepreneurs. As the popularity of Heavy Metal Apparels increased, so did the sales volume. The case highlights the growth of the company, its product diversification, and future plans, while asking: how can Heavy Metal Apparels reach a greater audience without isolating its niche consumer base? Will scaling up the business lead to mass marketing?
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-8978-8
- 9781529789782
- OCLC:
- 1286090595
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.