Outdoor recreation retailer : responding to changing customer preferences and demographic shifts / Martin Green.

Format:

Book

Author/Creator:

Green, Martin, active 2021, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Consumers' preferences.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2022.

Summary:

Gale Kelow, CEO at GWRC Outdoor Recreation and Sports, is faced with hard choices as customer traffic and margins decline. Major changes in customer preferences and changing demographics require action steps to move the retailer forward. To respond to market competition and shifts in demographics as the population ages, change is needed for its five retail stores' merchandise selection and marketing. The retailer is considering its options, including refocusing and supporting products that are more responsive and competitive to the market.The GWRC strategy team set out to evaluate its strategy and to look for new opportunities. The team believes that such an evaluation can help GWRC effectively handle price discounting by rivals, adapt to changing product demands in the marketplace, and ultimately achieve sustained growth and increased margins.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-9269-X

9781529792690

OCLC:

1286089730