The 14th General Election and the Changing Business Environment in a "New" Malaysia / Juliana French ; Sharon G. M. Koh ; Thaatchaayini Kananatu.

Format:

Book

Author/Creator:

French, Juliana, author.

Kananatu, Thaatchaayini, author.

Koh , Sharon G. M., author.

Series:

SAGE business cases.

SAGE Business Cases

Language:

English

Subjects (All):

Business and politics.

Economic history.

Physical Description:

1 online resource : illustrations.

Other Title:

Fourteenth general election and the changing business environment in a "new" Malaysia

Place of Publication:

London : SAGE Publications Ltd, [2018]

Language Note:

In English.

Summary:

Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Malaysia has been governed by a single political coalition, the Barisan Nasional (BN) which comprises three major race-based parties, and ruled as a hybrid political regime, turning Malaysia into an illiberal democracy. The 14th General Election (GE) witnessed the end of the world's longest-ruling coalition government. The aim of this paper is (i) to understand how macro-environmental factors influence the business environment (ii) to investigate how various stakeholders can take advantage of the changing business environment to increase profitability (iii) to further examine the macro-environmental forces vis-á-vis the recent change in government at the recent 14th General Election.

Notes:

Orginally Published In French, J., Koh, S., & Kananatu, T. (2018). The 14th General Election and the Changing Business Environment in a "New" Malaysia. Journal of International Business Education, 13(1), 319-332. JIBE13-0CS4.

Description based on: online resource; title from PDF information screen (SAGE Publications, viewed December 24, 2022).

ISBN:

1-5297-3370-7

9781529733709

OCLC:

1199997370