1 option
Neons fashion LLP (A) : a small seller on Amazon marketplace / Saral Mukherjee, Abhishek, Soundarya Balasubramani.
- Format:
- Book
- Author/Creator:
- Mukherjee, Saral, author.
- Abhishek, author.
- Balasubramani, Soundarya, author.
- Series:
- SAGE Business. Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Small business--Case studies.
- Small business.
- Teleshopping--Case studies.
- Teleshopping.
- Sales--Case studies.
- Sales.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Neons fashion limited liability partnership: a small seller on Amazon marketplace
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2019.
- Summary:
- This case provides details of how independent sellers are at the mercy of marketplace operators and ends with the need to review the choices of sales channels for different categories like fashion garments and fashion accessories and for the upcoming launch of kids' shoes.
- Notes:
- Originally Published in Mukherjee, S., Abhishek., & Balasubramani, S. (2019). Neons Fashion LLP (A): A small seller on Amazon marketplace. IIMA/MAR0509(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 1-5297-7621-X
- 9781529776218
- OCLC:
- 1277087655
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.