A cash cow? / Theresa Phipps.

Format:

Book

Author/Creator:

Phipps, Theresa, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Business enterprises--Finance--Case studies.

Business enterprises.

Branding (Marketing)--Case studies.

Branding (Marketing).

Physical Description:

1 online resource.

Place of Publication:

London : Institute of Management Accountants, 2020.

Summary:

Bob Bowman grew up in a long line of dairy farmers. His father and older brother run Bowman Farms where they raise and milk their own cows and then sell their dairy products directly to consumers. While dairy farming is in Bob's blood as well, he went to college to study business, and during the summers, he worked on the farm, as he had throughout his youth. Beyond a strong work ethic and knowledge of dairy farming, Bob is also gifted with an extremely analytical mind, and he graduated at the top of his class with a dual major in accounting and information systems.He had numerous job offers and chose to work in the same line as his family, but with a corporate dairy company, Big Time Dairy, which purchases milk from farmers and sells dairy products under its brand name in stores throughout the region. Bob's father and brother had some distrust of corporate dairy corporations, which were often fierce competitors of theirs, but Bob assured them that in his entry-level position as a cost/financial analyst he was just learning the latest business practices so that someday he could return with those skills and work with them at Bowman Farms.

Notes:

Originally Published InPhipps, T. (2020). A Cash Cow?. IMA Education Case Journal, 13(4), Article 3.

Description based on XML content.

ISBN:

1-5297-9669-5

9781529796698

OCLC:

1289632245