Is Grab, the Asian superapp, leveraging digital innovation for good? / Roslina Chai, Paulo Amaral.

Format:

Book

Author/Creator:

Chai, Roslina, author.

Amaral, Paulo, active 2022, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Ridesharing--Southeast Asia--Case studies.

Mobile apps--Southeast Asia--Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2022.

Summary:

Nine years since its founding in 2012, Grab's meteoric rise is nothing short of spectacular, as it innovated itself from a single use ride-hailing app serving only Kuala Lumpur (Malaysia) into a superapp with a regional footprint offering a plethora of seemingly disconnected services. Grab's rise has not been without controversy. Notably the company has been called to task for seeming to have compromised on safety in its haste to scale. Amid intensifying regional competition spawned by its own innovation and increasing profit expectations from investors, co-founders Anthony Tan and Tan Hooi-Ling are faced with resolving the dilemma of how to continue innovating to enable Grab to remain in pole position while staying true to its mission of leveraging technology to solve Southeast Asians' everyday challenges.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-9731-4

OCLC:

1290779353