European Wax Center in Manhattan : determining where in a franchise system to build a business / Joseph Golden, A. J. Wasserstein.

Format:

Book

Author/Creator:

Golden, Joseph, author.

Wasserstein, A. J., author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Decision making.

Franchises (Retail trade).

Branding (Marketing).

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Yale School of Management, 2019.

Summary:

This case focuses on Karen and Twan Bentlage the owners of two hair waxing salons in New York City. The two stores have experienced robust demand, but the business has also suffered its fair share of problems. The operating partner had walked away from the venture leaving Karen and Twan to pick up the slack. Additionally, Karen and Twan want to continue to grow aggressively and add more salons within the Manhattan market. Recently an investor has come forward with an offer to open 12 franchised stores in New York City. The Bentlages must now decide whether to continue developing the market by themselves or seek outside help through franchising and investment.

Notes:

Originally Published InGolden, J., & Wasserstein, A.J. (2019). European Wax Center in Manhattan: Determining Where in a Franchise System to Build a Business. 19-020. New Haven, CT: Yale School of Management, Yale University.

Description based on XML content.

ISBN:

1-5297-9507-9

9781529795073

OCLC:

1286092432