Sosandar : focusing on convenience and the consumer / Kristen Regine.

Format:

Book

Author/Creator:

Regine, Kristen, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Electronic commerce--Case studies.

Electronic commerce.

COVID-19 Pandemic, 2020-2023--Case studies.

COVID-19 Pandemic, 2020-2023.

Consumer behavior--Case studies.

Consumer behavior.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2022.

Summary:

The retail landscape has changed forever in the post-pandemic world. A record number of retail locations has closed, with the figure anticipated to hit 24,000 by the year 2024. However, e-commerce continues to grow at record speed as consumers become increasingly accustomed to the world of online shopping. The industry has seen record levels of spending on digital platforms over the last year, according to the National Retail Federation. However, consumers have become increasingly demanding-they expect products to arrive when they want and at a price they deem fit. This case suggests ways in which a U.K. brand, Sosandar, can develop its successful business model outside the United Kingdom.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5296-0601-2

9781529606010

OCLC:

1312014686