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Agrawal's 420 : challenges of establishing and growing a traditional business / Abhinandan Kumar Jain, K. K. Sureka.
- Format:
- Book
- Author/Creator:
- Jain, Abhinandan K., author.
- Sureka, K. K., author.
- Series:
- SAGE Business. Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Branding (Marketing)--India--Case studies.
- Branding (Marketing).
- Brand name products--India--Case studies.
- Brand name products.
- Snack food industry--India--Case studies.
- Snack food industry.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2019.
- Summary:
- This case study is based upon the brand evolution concept where a start up company has made a transition from a commodity to a branded product business particularly in the traditional and competitive ready-to-cook categories like papads and namkeens (snacks). Despite of facing market challenges how this company grown into a national entity from a local running business entity.
- Notes:
- Originally Published InJain, A., & Sureka, K. (2019). Agrawal's 420: Challenges of Establishing and Growing A Traditional Business. IIMA/MAR0510. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 1-5297-7152-8
- 9781529771527
- OCLC:
- 1277091813
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