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International joint venture strategy : an SME's expansion into the halal global market / Andrei O. J. Kwok, Juliana French, Sharon G. M. Koh.
- Format:
- Book
- Author/Creator:
- Kwok, Andrei O. J., author.
- French, Juliana, author.
- Koh, Sharon G. M., author.
- Series:
- SAGE Business. Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Halal food industry--China--Case studies.
- Halal food industry.
- Small business--China--Case studies.
- Small business.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : NeilsonJournals Publishing, 2019.
- Summary:
- When new entrants and stiffer competition posed a long-term threat to JH International (JHI) domestically, the company decided to embark on international expansion. Initially, the company exported to other Asian countries; however, the dispute between the U.S. and China over poultry trade presented the company with the opportunity to enter China via an international joint venture. This case study examines the risks and opportunities faced by JHI post entering the halal food market in Xinjiang, China.
- Notes:
- Originally Published InKwok, A. O. J., French, J., & Koh, S. G. M. (2019). International Joint Venture Strategy: An SME's Expansion into the Halal Global Market. Journal of International Business Education, 14(1), 343-354. JIBE14-0CS1.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-5358-9
- 9781529753585
- OCLC:
- 1277092071
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