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Tesco in China : how could things go so wrong? / Mourad Dakhli, Ihsen Ketata, Wang Lifang, Marta Szabo White.
SAGE Business Cases 2022 Annual Collection Available online
SAGE Business Cases 2022 Annual Collection- Format:
- Book
- Author/Creator:
- Dakhli, Mourad, author.
- Ketata, Ihsen, author.
- Lifang, Wang, author.
- White, Marta Szabo, author.
- Series:
- SAGE Business. Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Tesco (Firm)--Case studies.
- Retail trade--China--Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : NeilsonJournals Publishing, 2019.
- Summary:
- The case concerns the experience of Tesco, a major U.K. international retailer in China. Despite favorable macro-environmental conditions, Tesco's immersion strategy into the Chinese market failed. The case concerns the changing landscape of the retail sector in China and the challenges faced by Tesco and others in this rapidly changing market. Instructors in international business, marketing, and strategy may use this case to highlight the challenges of conducting business in emerging markets, especially in China, where competition for market share, from both global and local competitors, is intense.
- Notes:
- Originally Published InDakhli, M., Ketata, I., Lifang, W., & White, M. S. (2019). Tesco in China: How Could Things Go So Wrong? Journal of International Business Education, 14(1), 355-372. JIBE14-0CS3.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-5393-7
- OCLC:
- 1277087774
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