1 option
Bosch : scaling large company innovation for strategic advantage / Andre Marquis, Mark Searle, Diana Jovin.
- Format:
- Book
- Author/Creator:
- Marquis, Andre, active 2020, author.
- Searle, Mark, active 2020, author.
- Jovin, Diana, author.
- Series:
- SAGE Business. Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Robert Bosch GmbH--Case studies.
- Robert Bosch GmbH.
- New business enterprises--Case studies.
- New business enterprises.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2020.
- Summary:
- This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established and global companies, like Bosch, can use innovation to support strategic goals. It outlines the genesis of how Bosch developed and rolled out its two-phase Bosch's Accelerator Program (BAP) between 2016 and 2020, in collaboration with University of California's Berkeley Executive Education's Innovation Acceleration Group (IAG). IAG later spun out its IPM system and methodology as startup Hypershift Systems, a consultancy focused on building innovation capabilities for organizations. In contrast to other innovation trends, such as design thinking or lean management, IPM focuses on the operational execution by having several projects simultaneously in the innovation pipeline in order to achieve scale. Its success rests on the premise that companies cannot reliably "pick" successful startup businesses to incubate, but that rather the "winners" emerge as a result of testing many different business model ideas at scale, using validation to shut down most ideas early, and allowing ones with customer-validated potential to develop and emerge through iterative customer and product validation.
- Notes:
- Originally Published InMarquis, A., Searle, M. & Jovin, D. (2020). Bosch: Scaling Large Company Innovation for Strategic Advantage. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
- Description based on XML content.
- ISBN:
- 1-5297-8142-6
- 9781529781427
- OCLC:
- 1277087269
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.