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Cravings : baking a new strategy for growth / Shreshthi Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Shreshthi, author.
- Series:
- SAGE Business. Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Small business--Growth--Case studies.
- Small business.
- Business planning--India--Mumbai--Case studies.
- Business planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2022.
- Summary:
- Prajakta Desai is a baker and entrepreneur, who owns Cravings, a start-up company specializing in baking custom cakes in Mumbai, India. The market for cakes and other baking confectioneries is growing in Mumbai. After being in business for over a year and building a brand for Cravings, Desai contemplates the next step for her booming business. Is it viable to continue to cater to one client at a time and bake custom cakes, or would it be advisable to take large-scale orders? Desai's decision will determine the target market, set the pricing strategy, and devise the new business model in the growth stage.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-7996-0
- 9781529779967
- OCLC:
- 1277087592
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