Travel-Space trailers : a budgeting experience / Nicholas J. Fessler, Christine A. Denison.

Format:

Book

Author/Creator:

Fessler, Nicholas J., author.

Denison, Christine A., author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Trailers--Marketing--Case studies.

Trailers.

Older consumers--Case studies.

Older consumers.

Physical Description:

1 online resource.

Place of Publication:

London : Institute of Management Accountants, 2021.

Summary:

The year is 2021. Travel-Space Trailers manufactures teardrop-style travel trailers bought primarily by young families and retirees interested in a light, low-cost trailer that can easily be pulled by a midsized family car. The market for travel trailers has expanded nicely over the past few years because of the number of families seeking a relatively low-cost, outdoor vacation experience. Due to the COVID-19 virus, sales of travel trailers ‶exploded" in 2020 with dealership sales as much as 170% higher than the prior year. But in the view of Travel-Space Trailers' president, Shane Moynihan, the real growth in the future is the retiree market.

Notes:

Orginally Published InFessler, N. J. & Denison, C. A. (2021). Travel-Space Trailers: A Budgeting Experience. IMA Education Case Journal, 14(1), Article 1.

Description based on XML content.

ISBN:

1-5297-9814-0

9781529798142

OCLC:

1289629075