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Sustainable and inclusive business strategies : the case of mumm / Nellie El Enany.
- Format:
- Book
- Author/Creator:
- El Enany, Nellie, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Social responsibility of business--Egypt.
- Social responsibility of business.
- New business enterprises--Egypt.
- New business enterprises.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : El Khazindar Business Research and Case Center, The American University in Cairo School of Business, 2022.
- Summary:
- Mumm is an entrepreneurial start-up venture co-founded and managed by entrepreneur Waleed Abd El Rahman. Launched in 2016, the venture provides food catering delivered to consumers' doorsteps, ordered through their website 'getmumm.com' or through their mobile application. Food is cooked by women (or men) called "mums" at their homes and marketed as healthy and affordable. The business venture of Mumm gained traction as its business model aimed to uphold civic engagement and social responsibility through empowering women, providing career opportunities by utilizing a latent workforce, and especially for aiding unemployed Syrian refugees in the country. The demonstration of the effectiveness of sustainable and inclusive business activities (SIBA) on the triple-bottom line framework pattern promotes an example for expanding such activities to the majority of companies operating in Egypt. Given the economic situation and current business problems of the country, a sense of comradery in promoting such activities along this value chain and across the different industries (engaging stakeholders) may prove to be a key in solving Egypt's current crises.
- Notes:
- Originally Published InEl Enany, N. (2022). Sustainable and Inclusive Business Strategies: The Case of Mumm. Cairo, Egypt: The American University in Cairo, School of Business.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5296-0608-X
- 9781529606089
- OCLC:
- 1312014805
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