Strategic social media marketing for the Premier Lacrosse League / Florian Hemme, Dominic G. Morais, Jennifer Lukow.

Format:

Book

Author/Creator:

Hemme, Florian, author.

Morais, Dominic G., author.

Lukow, Jennifer E., author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social media--Case studies.

Social media.

Social media in sports--Case studies.

Social media in sports.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2020.

Summary:

Co-founded by brothers Paul and Mike Rabil, the Premier Lacrosse League (PLL) debuted in the U.S. on June 1, 2019 as a professional lacrosse alternative to Major League Lacrosse (MLL). With limited funding available to the league, the Rabils relied heavily on social media tactics to promote their venture. The reader will be tasked to analyze the PLL's marketing efforts and devise alternative and novel approaches for future years. All information provided in the case is publicly available and references to magazine, newspaper articles, and videos are provided at the end of the case. Names mentioned in the case are the names of real individuals.

Notes:

Originally Published InHemme, F., Morais, D. G., & Lukow J. (2020). Strategic Social Media Marketing for the Premier Lacrosse League. Case Studies in Sport Management, 9(S1), S1-S8.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-9831-0

9781529798319

OCLC:

1289628897