Swiggy : changing business strategy in times of crisis / S. Jayakrishnan.

Format:

Book

Author/Creator:

Jayakrishnan, S., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Grocery trade--India--Case studies.

Grocery trade.

Food service--India--Case studies.

Food service.

COVID-19 Pandemic, 2020-2023--Case studies.

COVID-19 Pandemic, 2020-2023.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications : SAGE Business Cases Originals, 2022.

Summary:

Swiggy is an online restaurant food delivery company. The company witnessed a decline in its business due to the global COVID-19 pandemic. During the nationwide lockdown in 2020 in India, essential goods and groceries emerged as a hot category. The company focused on the food delivery business, but the crisis created an opportunity for the company to diversify into the online grocery business. The key challenge ahead for the company is the competition in the online grocery space in India. In a hypercompetitive market, what are the prospects, problems, and the key aspects the company needs to consider for its new business? The case discusses the online grocery market in India, its scope, and asks students to discuss prospects for the company's online grocery business.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-7983-9

9781529779837

OCLC:

1290779137