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Bijoypur Silk Khadi Seva Sanstha : a struggle for survival of Garad Silk in changing times / Saikat Banerjee, Paroma Mitra Mukherjee.
- Format:
- Book
- Author/Creator:
- Banerjee, Saikat, author.
- Mukherjee, Paroma Mitra, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Social responsibility of business--Case studies.
- Social responsibility of business.
- Sustainability--Case studies.
- Sustainability.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2022.
- Summary:
- Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt and overcome environmental threats, including competition from imports, BSKSS must also determine other survival strategies.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-9356-4
- 9781529793567
- OCLC:
- 1289628370
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