1 option
The Hillshire Farm brand : growth opportunities in snacking / Neal J. Roese, John Pavlus.
- Format:
- Book
- Author/Creator:
- Roese, Neal J., author.
- Pavlus, John, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Hillshire Farm--Case studies.
- Hillshire Farm.
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Kellogg School of Management, 2020.
- Summary:
- Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand is seeking new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans' shifting eating habits? This case allows students to explore the key tradeoffs in brand extension with the overarching goals of gaining revenue growth while protecting brand equity.
- Notes:
- Orginally Published InRoese, N. J., & Pavlus, J. (2020). The Hillshire Farm Brand: Growth Opportunities in Snacking. 5-420-751. Evanston, IL: Kellogg School of Management, Northwestern University.
- Description based on XML content.
- ISBN:
- 1-5297-9522-2
- 9781529795226
- OCLC:
- 1289626801
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.