Customer segmentation in the charter bus industry / Gabriela Lelo de Larrea, Amy M. Gregory.

Format:

Book

Author/Creator:

Lelo de Larrea, Gabriela, author.

Gregory, Amy M., author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Market segmentation--Case studies.

Market segmentation.

Bus industry--Case studies.

Bus industry.

Physical Description:

1 online resource.

Place of Publication:

London : International CHRIE, 2020.

Summary:

This case study introduces students to the implementation of a specific revenue management initiative (customer segmentation), based on the charter bus services industry, which consists of providing individual transportation services to different groups that hire buses of multiple capacity for their exclusive use. ESCOT Bus Lines is a charter bus company located in Central Florida; the company is trying to optimize the utilization of its buses and to maximize its revenues. As the first step to achieving these goals, the company must analyze its current business to better understand its customers and its revenue sources with the use of business analytics and descriptive statistics.

Notes:

Orginally Published InLelo de Larrea, G., & Gregory, A. (2020). Customer Segmentation in the Charter Bus Industry. Journal of Hospitality & Tourism Cases, 58(4), 9-21.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-9847-7

9781529798470

OCLC:

1289626128