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Uber Eats : playing it safe in Bangladesh / Tanya Ahmed, Looksina Khan.
- Format:
- Book
- Author/Creator:
- Ahmed, Tanya, author.
- Khan, Looksina, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Uber (Firm).
- Food service--Bangladesh--Case studies.
- Food service.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2022.
- Summary:
- The introduction, growth, and ultimate downfall in Bangladesh of Uber Eats, an international online food delivery service, is examined in this case study. Uber Eats had been in business for approximately one year before it shut down due to fierce competition from other companies that provide a superior customer experience and a more comprehensive range of offerings. Uber Eats did not extend its presence to new cities as other online food delivery services did. These findings indicate how Uber Eats failed to execute a viable approach for surviving in a competitive market, and it encourages students to consider the efficacy of various market entry strategies.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-9766-7
- 9781529797664
- OCLC:
- 1290779515
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