Using data analytics to create a digital strategy that drives engagement and views on social media / David Pierce, Geoffre Sherman.

Format:

Book

Author/Creator:

Pierce, David, active 2021, author.

Sherman, Geoffre, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Social media--Case studies.

Social media.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2020.

Summary:

Students are placed into a consulting role with SPT, a sport marketing agency hired to help a sports organization create a new strategy for video content creation on social media. Students are provided a large data set in Tableau with analytics that hold the key to increasing the team's engagement and views of videos on social media. Can your students find the insights in the data to drive a new video strategy for social media? Can they turn those insights into a creative content plan that will engage and win fans in the future? Students will have the opportunity to demonstrate creativity and innovation, data-based decision making, and digital literacy.

Notes:

Orginally Published InPierce, D., & Sherman, G. (2020). Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media. Case Studies in Sport Management, 9(1), 9-12.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-9845-0

9781529798456

OCLC:

1289627128