Viral change : the alternative to slow, painful and unsuccessful management of change in organizations / Leandro Herrero.

Format:

Book

Author/Creator:

Herrero, Leandro.

Contributor:

Frances Baylinson Rosenbluth Fund.

Language:

English

Subjects (All):

Organizational change--Handbooks, manuals, etc.

Organizational change.

Management--Handbooks, manuals, etc.

Management.

Corporate culture.

Genre:

Handbooks and manuals.

Physical Description:

387 pages : illustrations ; 23 cm

Edition:

2nd ed. rev.

Place of Publication:

[Beaconsfield, U.K.] : Meetingminds, 2008.

Beaconsfield : Meetingminds, 2008.

Summary:

"Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: When we change the process/system, people will change their behaviour. Changes need to come from the top and filter down. Big changes need big actions . Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and behavioural sciences. It shows how combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of 'tipping points', creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives)."--Publisher's description.

Contents:

Introduction: Change behaviours, get culture

1. The change management "speak"

2. How to fail expensively

3. Behind the curtains of the organisation chart

4. Small worlds inside

5. The tsunami and the butterfly

6. Language, frames and conversations

7. Can't change mindset : can't find it

8. Why we do things the way we do

9. Non-negotiable behaviours

10. Infections, fashions and tipping points : influence in action

11. Activists, deviants and sceptics : the Champion's viral leadership

12. The plumbers (management)

13. New cultures : if not now, when?

14. Leading viral change : process in a box

15. 15 "change management" assumptions revisited

Epilogue: "Hi, this is a cultural change programme and this is the last time we will mention change or culture."

Notes:

Previous edition: 2006.

Includes index.

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Frances Baylinson Rosenbluth Fund.

ISBN:

1905776055

9781905776054

OCLC:

792963781

Publisher Number:

99994079550