Teaching Business Information Literacy / edited by Genifer Snipes [and three others].

Format:

Book

Contributor:

Snipes, Genifer, editor.

Language:

English

Subjects (All):

Business--Research.

Business.

Information literacy--Study and teaching.

Information literacy.

Physical Description:

1 online resource (vi, 406 pages) : illustrations

Edition:

First edition.

Place of Publication:

Chicago, Illinois : Association of College and Research Libraries, [2022]

Summary:

"Business is one of the most popular degree programs among both graduate and undergraduate students, and non-business programs including engineering, design, and pure sciences - all interested in innovation, commercialization, and marketing - are increasingly integrating business training into their curriculum in the name of interdisciplinarity and improved job placement. There is a sustained and growing need for libraries to effectively support business information literacy. At the same time, the resources, research techniques, and assignments that business students need to master often have little in common with a traditional research paper. This book provides guidance to new business specialists, generalists, and subject librarians in other disciplines being asked to teach business research classes for the first time. Featuring more than 40 practical, classroom-proven lesson plans for one-shot, embedded, and credit-bearing library classes, it's divided into nine sections: Basic Business Research; Finance and Accounting; Entrepreneurship; Management; Marketing; Specialty Subjects; Data Literacy/Data Visualization; Experiential Learning/Career; and Using Technology in the Classroom. Chapters cover such crucial topics as competitive intelligence, market research, financial analysis, ethics, intellectual property, accounting and auditing, supply chain management, job searching, and more. Each one guides you through the background of the topic and activity being taught, pre-class planning and preparation, a step-by-step lesson plan, how to adapt the activity for other institutional contexts, and learning outcomes. Additional supporting materials such as slide decks, worksheets, and game boards are freely available in the ACRL Sandbox (sandbox.acrl.org) and findable with the tag "#bizinfolit." -- Provided by publisher.

Contents:

Introduction

SECTION I. Basic business research. Constrain yourself : practical company research / Kristina Batiste

Disrupting the business writing course : critical pedagogy to frame business information literacy instruction / Carmen Cole

Let's compare : using a recommendation report to teach basic business research skills / Emily Mross

Let's duel : the gamification of business information literacy for undergraduate students / Amanda Wheatley

Storytelling with business research / Reece Steinberg

I can read the business section for my paper? Discovering connections between sources / Theresa Carlson

SECTION II. Finance and Accounting. Database scavenger hunt and analysis for accounting students / Robbi De Peri

Evaluating information quality : the use of research logs in academic and professional business research / Mariana Jardim

Collaborating with a finance executive-in-residence to build finance students' information literacy skills / Catherine Fournier Boulianne

SECTION III. Entrepreneurship. A tour of public-use market research / Carolyn Klotzbach-Russell

Pitching through storytelling / Reece Steinberg

Hospitality and tourism case competition / Hal Kirkwood

More than a secondary strategy : how to actively incorporate primary research into your instruction session / Sara Heimann and Summer Krstevska

Aligning business IL with startup thinking : a series of open workshops / Carey Toane, Holly Inglis, Sarah Shujah, and Michelle Spence

SECTION IV. Management. SWOT analysis / Meryl Brodsky

Managing your management information literacy : a focus on interdisciplinary research / Janet Hauck

Concept mapping : activities for complex business research or experiential learning projects / Grace Liu

Teaching business research using strategic analysis diagrams / Genifer Snipes

Using critically appraised topics to teach evidence-based management to graduate business students / Zahra Premji

SECTION V. Marketing. Teaching consumer market segmentation through brainstorming demographic and psychographic variables / Steve Cramer

Critical consumption : empowering students to evaluate sources in a one-shot session on introductory consumer marketing research / Abigail Morgan

Dissecting data to make better decisions / Juliet Conlon

Market sizing activity / Meryl Brodsky

Teaching secondary market research through active learning workshops / Wendy Pothier

Using Facebook and Google digital marketing tools to engage with consumer data / Ben Richards

SECTION VI. Specialty Subjects. Franchise frenzy : business research for marketing a new franchise location / Emily Mross

Thinking outside the "box" : conducting supply chain procurement research / Katharine V. Macy

Goin' global : what Is the best way to export jeans to Dubai? / Judy Opdahl

Business ethics and intellectual property : Barbie & Bratz / Hal Kirkwood

Connecting the real estate industry and library instruction : a geospatial example of experiential learning / Scott St Martin, Amanda Belantara, and Daniel Hickey

SECTION VII. Data Literacy/Data Visualization. 60-Minute data literacy workshop using the Junk Charts trifecta checkup / Nancy Lovas

Data visualization : visualizing decisions / Chelsea H. Barrett

Using the DIG Method for data literacy / Dana Statton Thompson

SECTION VIII. Experiential Learning/Career. Building a better business consultant : a framework for instruction / Olivia Olivares

FIRE starters : using a train-the-trainer model and team consultations to support a first-year experience business competition / Benjamin Peck and Wendy Pothier

Next level career research : helping students land their dream jobs / Laura Leavitt Walesby

Hot topics trade publications connect research with career ambitions / Lateka Grays and Mark Lenker

SECTION IX. Using technology in the classroom. Scaling up : asynchronous information literacy instruction for first-year business students / Orolando Duffus

Flip your one-shot instruction session with survey software / Natalia Tingle

Teaching company research through a virtual research workshop / Chris Cooper

Metaliterate learning through self-assessment of recorded research presentations / Amanda Kraft.

Notes:

Description based on print version record.

Includes bibliographical references.

Other Format:

Print version: Teaching business information literacy.

ISBN:

9780838939123

0838939120

OCLC:

1303557351