LatinX voices : Hispanics in media in the U.S. / edited by Katidia Barbara Coronado, Erica Rodriguez Kight.

Format:

Book

Contributor:

Coronado, Katidia Barbara, editor.

Kight, Erica Rodriguez, editor.

Language:

English

Subjects (All):

Hispanic American mass media.

Hispanic Americans in mass media.

Physical Description:

1 online resource (299 pages)

Edition:

1st ed.

Place of Publication:

New York, New York ; London : Routledge, 2019.

Summary:

LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience.

Contents:

Cover

Title

Copyright

Contents

Preface

Acknowledgments

About the Editors

Foreword

UNIT 1 Immigration and the Emergence of Hispanic Periodicals in the U.S.

1 Waves of Migration: A Brief History of the Hispanic/LatinX Presence in the U.S.

2 Paving the Way: Hispanic Newspapers in the U.S. before World War II

3 Extra! Extra! Bold, Vibrant, and Punchy: Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age

UNIT 2 Hispanic and LatinX Artists in Media

4 Hollywood's Bronze Screen: Hispanics and Latinos in U.S. Films

5 El Ritmo Latino: Hispanic/LatinX Music Influences in the U.S.

6 Hispanic/LatinX Art in the U.S.: Past and Present

UNIT 3 The LatinX Impact on Electronic and Digital Media

7 From Grassroots to Big Business: The Emergence and Development of Hispanic/LatinX Radio in the U.S.

8 From Radio Stations to Television Networks: The Evolution of Spanish-Language Broadcasting in the U.S.

9 Connecting with "Mi Gente": Hispanic/LatinX Influencers, Entrepreneurs, and Consumers Online

UNIT 4 Reaching Hispanic/LatinX Audiences

10 The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use

11 Tapping into Hispanic/LatinX Buying Power: An Overview of Hispanic Marketing and Advertising in the U.S.

12 Don't Forget the Brasileiros: Reaching the Brazilian Audience

UNIT 5 Management, Diversity, and Language

13 Behind the Scenes: Decision-makers in the Growing Hispanic/LatinX Media Market

14 Representations of "La Raza": Stereotypes, Gender Issues, and the Impact of Images in Media

15 Linguistic Diversity in Hispanic/LatinX Media: Leveraging Your Skills

Glossary

Index.

Notes:

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-315-28412-X

OCLC:

1045544606