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Strategic communication at work : the impact paradigm / Diane Lennard.
- Format:
- Book
- Author/Creator:
- Lennard, Diane, author.
- Language:
- English
- Subjects (All):
- Organization--Research.
- Organization.
- Communication in organizations.
- Strategic planning.
- Managerial economics.
- Physical Description:
- 1 online resource (114 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York ; London : Routledge, Taylor & Francis Group, 2018.
- Summary:
- Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.
- Contents:
- The impact paradigm : what it is
- The impact paradigm : why it works
- Communication situations
- Common concerns of communicators
- Impact exercises
- Communicate with impact.
- Notes:
- Description based on print version record.
- ISBN:
- 1-351-86310-X
- 1-315-23078-X
- 1-138-71462-3
- 1-351-86309-6
- 9781315230788
- OCLC:
- 1027742506
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