The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen Seifert, and Diann Brei.

Format:

Book

Contributor:

Batra, Rajeev.

Brei, Diann.

Seifert, Colleen M.

Language:

English

Subjects (All):

Product design.

Marketing--Psychological aspects.

Marketing.

Physical Description:

1 online resource (377 p.)

Edition:

1st ed.

Place of Publication:

New York ; London : Routledge, 2016.

Language Note:

English

Summary:

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why ""g

Contents:

Cover; Title; Copyright; CONTENTS; List of Figures; List of Tables; List of Contributors; Foreword; Introduction; PART I Embodied Design; 1 Implications of Haptic Experience for Product and Environmental Design; 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design; 3 The Conceptual Effects of Verticality in Design; 4 Sensory Imagery for Design; PART II Designing Product Features; 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments; 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars

7 Curvature From All Angles: An Integrative Review and Implications for Product Design8 Beyond Beauty: Design Symmetry and Brand Personality; 9 How to Use Visual Design to Boost Brand Equity; 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences; 11 How Consumers Respond to Cute Products; 12 Cuteness, Nurturance, and Implications for Visual Product Design; 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics; 14 The Design of Experience; PART III Underlying Processes; 15 The Inherent Primacy of Aesthetic Attribute Processing

16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty; 18 Good Aesthetics Is Great Business: Do We Know Why?; 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload; 21 Product Aesthetics and the Self; PART IV Design Methods; 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations; 23 Enhancing Design Intuition

24 Design Heuristics: A Tool for Innovation in Product DesignIndex

Notes:

"SCP, Societ for Consumer Psychology"--cover.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

1-315-71480-9

1-317-50210-8

1-317-50209-4

9781315714806

OCLC:

958109445