1 option
Media research methods : understanding metric and interpretive approaches / James A. Anderson.
- Format:
- Book
- Author/Creator:
- Anderson, James A. (James Andrew), 1937- author.
- Language:
- English
- Subjects (All):
- Mass media--Research--Methodology.
- Mass media.
- Physical Description:
- 1 online resource (465 pages)
- Edition:
- 1st ed.
- Place of Publication:
- SAGE Publications, Inc 2011
- Los Angeles, California : Sage Publishing, [2012]
- Summary:
- Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.
- Contents:
- Overview. Exploring the mediascape
- Mapping the mediascape
- Methods of exploration asking questions
- Methods of exploration finding answers
- Foundations of research practice. From concepts to data
- Research questions and hypotheses
- Literatures and databases
- Sampling
- Statistics and statistical analysis
- Designing Surveys
- Protocols for experiments
- Conducting research in the interpretive paradigm. Coding text
- Discursive protocols: Creating Texts
- Critical interpretive methods: social meanings/media texts
- Ethnographic methods
- An excursion into writing.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-3889-4
- 1-4833-4253-0
- 1-4129-9847-6
- 9781071938898
- OCLC:
- 1005077881
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.