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Integrated marketing communication : putting the human person at the core / by Jerry G. Kliatchko.
- Format:
- Book
- Author/Creator:
- Kliatchko, Jerry G., author.
- Language:
- English
- Subjects (All):
- Communication in marketing.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (135 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Newcastle upon Tyne, England : Cambridge Scholars Publishing, [2020]
- Summary:
- This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
- Contents:
- Intro
- Dedication
- Table of Contents
- Foreword
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5.
- Notes:
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5275-4239-4
- OCLC:
- 1183030643
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