The marketing of works : a textbook on general marketing of goods, works, and services / by Sergiy E. Pogodayev.

Format:

Book

Author/Creator:

Pogodayev, Sergiy E., author.

Language:

English

Subjects (All):

Marketing--Textbooks.

Marketing.

Physical Description:

1 online resource (463 pages)

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars Publishing, [2021]

Summary:

This book is the first to describe a new type of marketing: namely, the marketing of works. This is the line of marketing activity that provides search and receiving orders to meet the effective demand of customers for the manufacture, repair, modernization, re-equipment, or liquidation of the customer's facilities with a change in their market value and without transferring ownership to these objects from the customer to the executor of works.The book will show the reader that works are a type of production activity that changes the market value of the objects being processed as opposed to the services, and provides definitions of concepts at the end of each chapter. It will serve to provide marketing theorists with many opportunities for research that will enable them to make their own scientific discoveries and acquire new scientific results.

Contents:

Intro

Table of Contents

Preface

Acknowledgments

Chapter One

Chapter Two

Chapter Three

Chapter Four

Chapter Five

Chapter Six

Chapter Seven

Chapter Eight

Chapter Nine

Chapter Ten

Chapter Eleven

Chapter Twelve

Chapter Thirteen

Chapter Fourteen

Chapter Fifteen

Chapter Sixteen

Chapter Seventeen

Chapter Eighteen

Chapter Nineteen

Chapter Twenty

Chapter Twenty-One

Chapter Twenty-Two

Chapter Twenty-Three

Chapter Twenty-Four

Chapter Twenty-Five

Chapter Twenty-Six

Topic for Essays and Reviews

Themes for Role-Playing Games in Practical Classes

Appendices

Index.

Notes:

Description based on print version record.

Includes index.

ISBN:

1-5275-7329-X