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Business model innovation : strategic and organizational issues for established firms / Constantinos Markides.
- Format:
- Book
- Author/Creator:
- Markides, Constantinos, author.
- Series:
- Cambridge elements. Elements in business strategy 2515-0693.
- Cambridge elements. Elements in business strategy, 2515-0693
- Language:
- English
- Subjects (All):
- Business planning.
- Strategic planning.
- Physical Description:
- 1 online resource (62 pages) : digital, PDF file(s).
- Place of Publication:
- Cambridge : Cambridge University Press, 2023.
- Summary:
- This text approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
- Notes:
- Also issued in print: 2023.
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (viewed on June 6, 2023).
- Other Format:
- Print version :
- ISBN:
- 9781108993241
- Access Restriction:
- Restricted for use by site license.
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