Generative AI for Digital Marketers/ with Martin Waxman.

Format:

Video

Author/Creator:

Waxman, Martin, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2023.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Artificial intelligence has seemingly boundless applications, and like many other industries, digital marketing is being remade by AI. In this course, Martin Waxman shows you how to sort through the hype, develop strategies, and find the right generative AI tools that help you achieve your business goals. Martin starts by explaining the difference between narrow and general artificial intelligence and what each does. He then discusses how generative AI writing, design, and productivity tools will alter your digital marketing and creative workflows. He shows you how to develop and implement a process to test and evaluate generative AI tools and select the ones that work best for your team and your business. You'll also learn how to effectively incorporate generative AI tools into a digital marketing workflow. Finally, discover key issues digital marketers face when using AI tools and develop a strategy to successfully manage them.

Participant:

Presenter: Martin Waxman

Notes:

6/02/2023

Access Restriction:

Restricted for use by site license.