The college textbook publishing industry in the U.S. 2000-2022 : the search for competitive marketing strategies / Albert N. Greco.

Format:

Book

Author/Creator:

Greco, Albert N., 1945- author.

Series:

Marketing and communication in higher education

Language:

English

Subjects (All):

College textbooks--Publishing--United States--History--21st century.

College textbooks.

College textbooks--Publishing--History.

Physical Description:

1 online resource (xxiv, 133 pages).

Place of Publication:

Cham : Palgrave Macmillan, [2023]

Summary:

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .

Contents:

1. The State of the U.S. College Textbook Industry to 2000

2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012

3. The Responses of the Major College Textbook Publishers: 2013-2018

4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021

5. The Future of College Textbook Publishing.

Notes:

Includes bibliographical references and index.

Online resource; title from PDF title page (SpringerLink, viewed May 25, 2023).

Other Format:

Print version:

ISBN:

9783031304156

3031304152

OCLC:

1380352392

Access Restriction:

Restricted for use by site license.