Electoral campaigns, media, and the new world of digital politics / David Taras and Richard Davis, editors.

Format:

Book

Contributor:

Taras, David, 1950- editor.

Davis, Richard, 1955- editor.

Language:

English

Subjects (All):

Political campaigns--Computer networks.

Political campaigns.

Internet in political campaigns.

Communication in politics--Computer networks.

Communication in politics.

Physical Description:

1 online resource (vi, 323 pages) : illustrations

Place of Publication:

Ann Arbor : University of Michigan Press, [2022]

Summary:

Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums - newspapers, radio, and television - but also through new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach different audiences in different ways and campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains under-utilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?.

Contents:

Introduction - David Taras

Chapter 1: Owning Identity: Struggles to Align Voters during the 2020 U.S. Presidential ElectionDaniel Kreiss, University of North Carolina; Shannon McGregor, University of Utah; and Regina Lawrence, University of Oregon

Chapter 2: Trending Politics: How the Internet has Changed Political News CoverageKevin Wagner, Florida Atlantic University, and Jason Gainous, University of Louisville

Chapter 3: Feminism, Social Media and Political Campaigns: Justin Trudeau and Sadiq KhanKaitlyn Mendes, University of Leicester and Diretman Dikwal-Bot, De Montfort University

Chapter 4: A Women's Place is in the (U.S. ) House: An analysis of issues women candidates discussed on Twitter in 2016 and 2018 Congressional electionsHeather K. Evans, University of Virginia's College at Wise

Chapter 5: Two Different Worlds; The gap between the interests of voters and the media in Canada in the 2019 Federal ElectionChris Waddell, Carleton University

Chapter 6: The Agenda building power of Facebook and Twitter: The Case of the 2018 Italian General ElectionSara Bentivegna, University of Rome, Rita Marchetti and Anna Stanziano, University of Perugia

Chapter 7: "Many thanks for your support": Email Populism and the People's Party of CanadaBrian Budd and Tamara Small, University of Guelph

Chapter 8: Benjamin Netanyahu and online campaigning in Israel's 2019 and 2020 electionsMichael Keren, University of Calgary

Chapter 9: Stabbed democracy: How social media and home views made a populist president in Brazil Francisco Brandao, University of Brasilia

Chapter 10: Memes; a New emerging logic: Evidence from the 2019 British General ElectionRosalynd Southern, The University of Liverpool

Chapter 11: Populists and social media campaigning in Ukraine: The Election of Volodymyr ZelenskyLarisa Doroshenko, Northeastern University

Chapter 12: The changing face of political campaigning in KenyaMartin Ndlela, Inland Norway University of Applied Sciences

Chapter 13: Social media as strategic campaign tool: Austrian political parties use of social media over timeUta Russman, FH Wien University of Applied Sciences

Chapter 14: "Many thanks for your support": Email Populism and the People's Party of CanadaChris Wells, Blake Wertz, Li Zhang, and Rebecca Auger, Boston UniversityConclusion - Richard Davis.

Notes:

Description based on print version record.

Includes bibliographical references and index.