Consumer Behavior and Marketing / edited by Matthew Reyes.

Format:

Book

Contributor:

Reyes, Matthew, editor.

Language:

English

Subjects (All):

Consumer behavior.

Physical Description:

1 online resource

1 online resource (142 pages)

Place of Publication:

London : IntechOpen, 2020.

Summary:

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

Notes:

Description based on online resource; title from PDF title page (IntechOpen, viewed June 23, 2023).