Sesame Street : a transnational history / Helle Strandgaard Jensen.

Format:

Book

Author/Creator:

Strandgaard Jensen, Helle, author.

Language:

English

Subjects (All):

Children's television programs--History and criticism.

Children's television programs.

Television adaptations--History and criticism.

Television adaptations.

Branding (Marketing).

Sesame Street (Television program).

Sesame Workshop.

Physical Description:

1 online resource (221 pages)

Place of Publication:

New York, NY : Oxford University Press, [2023]

Summary:

Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

Contents:

Intro

Title Page

Copyright Page

Dedication

Contents

Preface

Introduction: Culture-Free TV?

1. Domestic Origins: The Workshop's Business Model

2. Ensuring Early Success: Strategies to Conquer the International Market

3. Ban and Bother: The Workshop's Troubles in the United Kingdom

4. Negotiating Local Needs: Sesame Street in West Germany

5. Other Childhoods: Sesame Street in Scandinavia

Conclusion: Narrow Vision: Looking Back at a Global Success

Consulted Archival Material

Notes

Bibliography

Index

About the Author.

Notes:

Description based on print version record.

Includes bibliographical references and index.

Other Format:

Print version: Jensen, Helle Strandgaard Sesame Street

ISBN:

0-19-755418-0

OCLC:

1376934185