Research handbook on digital strategy / edited by Carmelo Cennamo (Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy), Giovanni Battista Dagnino (Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy) and Feng Zhu (Professor of Business Administration, Harvard Business School, US).

Format:

Book

Contributor:

Cennamo, Carmelo, editor.

Dagnino, Giovanni B., editor.

Zhu, Feng, editor.

Edward Elgar Publishing, publisher.

Series:

Research handbooks in business and management series

Language:

English

Subjects (All):

Strategic planning.

Internet marketing.

Genre:

Electronic books.

Physical Description:

1 online resource (428 pages).

Place of Publication:

Northampton : Edward Elgar Publishing, 2023.

Summary:

"This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy"-- Provided by publisher.

Contents:

Contents: Introduction: Digital strategy - linear evolution or paradigm shift? / Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu

Part I. Digital strategy as digital business model choice

1. Digital diversification / Paolo Aversa and Francesca Hueller

2. The next frontier of digital business model innovation / Ludovica Moi, Yanina Rashkova and Francesca Cabiddu

3. Crafting digital business models: An ongoing process of innovation and imitation / Stephan von Delft and Yang Zhao

4. The digitalization of physical reality: Theoretical lenses to incorporate digitalization into management research / Gianvito Lanzolla, Danilo Pesce and Christopher Tucci

5. Framing and reframing digital business models: The global messenger industry / Sungu Ahn and Charles Baden-Fuller

6. Free(mium) strategies for digital goods / Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric

Part II. Digital strategy as open systems design

7. Platform scope and value creation in digital platforms / Ramya K. Murthy and Anoop Madhok

8. A user guide to centralized, adaptive and decentralized ecosystems / Andrew Shipilov, Nathan Furr and Francesco Burelli

9. Inquiry into digital peer-to-peer platforms / Oksana Gerwe and Rosario Silva

10. Value creation in digital platform business models: Value conceptualizations, value dimensions and value logics / Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen

11. Digital competition and user engagement: How do the user engagement strategies of social media platforms contribute to value creation? / Ioanna Constantiou

12. Platform governance as a social movement / Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent

Part III. Digital strategy as data use

13. Strategizing with data: Data-based innovations and complementarities / Cristina Alaimo and Aleksi Aaltonen

14. Profiting from data products / Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis

15. Capturing value from data complementarities: A multi-level framework / Paavo Ritala and Kimmo Karhu

16. Data control coordination in cloud-based ecosystems: The EU gaia-x ecosystem / Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea Prencipe

Part IV. Digital strategy and the new managerial imperatives

17. "open source corporate governance" in the era of digital transformation / Igor Filatotchev and Gianvito Lanzolla

18. The impact of artificial intelligence on management practice / Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy

19. The strategic use of big data analytics: Applications in business practice and effects on firm performance / Giovanni Battista Dagnino and Guglielmo La Bruna

20. Digital coopetition: Creating and capturing value with rivals in the age of algorithms, big data, and platforms / Georg Reischauer and Werner H. Hoffmann

21. Key open innovation issues in the digital age: A field-driven research agenda / Giulio Ferrigno and Alberto Di Minin

22. What is digital strategy and does it really matter? / Feng Li

Index.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781800378902 (e-book)

Access Restriction:

Restricted for use by site license.