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Social Business Plattformen in global verteilten Produktentwicklungsvorhaben - Eine Multi-Ebenen-Analyse des Beitrags von Social Business Plattformen zur Überwindung kommunikationsbedingter Innovationsbarrieren an einem Fallbeispiel
- Format:
- Book
- Author/Creator:
- Flad, Marc
- Language:
- German
- Physical Description:
- 1 online resource (XV, 316 p. p.)
- Place of Publication:
- KIT Scientific Publishing 2017
- Language Note:
- German
- Summary:
- This study assesses the contribution of social software to reduce communication-based innovation barriers. Subject of the examination were global product development projects of a multinational company. By performing a social network analysis and a survey-based inquiry no evidence was found social software could reduce innovation barriers. An empirical investigation exposed a lack of functional fit and diffusion of the social software.
- ISBN:
- 1000051984
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