UX Research: An Audience Segmentation Case Study/ with Sarah Weise.

Format:

Video

Author/Creator:

Weise, Sarah, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2023.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to apply customer segmentation research to your own UX and marketing projects.

It's often the case that when you try to please everyone, you please no one. The same can be said for any company offering a product or service. Not all customers behave the same way and need the same thing from you. You need to know what resonates with different segments and know how to sell your products or design digital experiences differently. Personalization of products and experiences builds stronger connections and boost customer loyalty, and in this course, marketing expert Sarah Weise shows you how to conduct and apply audience segmentation studies to your own UX and marketing projects. Sarah gives a hands-on look at a real-world customer segmentation project and results, showing you what audience segmentation is and how it informs modern design projects, how to collect data on your audience/customers, and how to interview and poll your customer base. She also explains how to review, analyze, and present customer segmentation data and the personas that result from it.

Participant:

Presenter: Sarah Weise

Notes:

4/26/2023

Access Restriction:

Restricted for use by site license.