Social Media Marketing Foundations/ with Brian Honigman.

Format:

Video

Author/Creator:

Honigman, Brian, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2023.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for you? In this course, marketing consultant Brian Honigman guides you through what you need to know. Learn how to develop a plan to guide your social media activities. Find out how to use reporting to better direct future social media activities and demonstrate your results to stakeholders. Explore the value of crafting personas, choosing the right social networks, and publishing engaging social content. Discover ways social media can help you interact with customers. Go over how to foster social media partnerships and set up successful creator campaigns. Plus, learn how to experiment with social media to stand out consistently.

Participant:

Presenter: Brian Honigman

Notes:

5/11/2023

Access Restriction:

Restricted for use by site license.