The Cambridge handbook of consumer psychology / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management.

Format:

Book

Author/Creator:

Spiller, Stephen A., author.

Contributor:

Lamberton, Cait, 1975- editor.

Rucker, Derek D., 1977- editor.

Series:

Cambridge handbooks in psychology

Language:

English

Subjects (All):

Consumers--Psychology.

Consumers.

Consumer behavior.

Physical Description:

1 online resource (xii, 657 pages) : digital, PDF file(s).

Edition:

Second edition.

Place of Publication:

Cambridge, UK : Cambridge University Press, 2023.

System Details:

Mode of Access: World Wide Web.

Summary:

In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Notes:

Title from publisher's bibliographic system (viewed on 30 Mar 2023).

Other Format:

Print version:

ISBN:

9781009243957 (ebook)

Access Restriction:

Restricted for use by site license.