1 option
Pilot study of FACT (Field Audit and Completion Test), a 100 per cent verification of a major newspaper study, to determine the efficiency of FACT procedures.
LIBRA HF6107 .A48
Available from offsite location
- Format:
- Book
- Author/Creator:
- Advertising Research Foundation
- Series:
- Advertising Research Foundation. Arrowhead study ; no. 4.
- Arrowhead study ; no. 4.
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Advertising, Newspaper.
- Physical Description:
- 35 pages.
- Place of Publication:
- New York, [publisher not identified], 1968.
- Notes:
- Survey prepared by the Fact Panel of the Technical Committee.
- OCLC:
- 559904
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