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Articles and Speeches by Stanley B. Resor, 1916-1920, and index of speeches, 1916-1931 : Presentations, writings & speeches; Memoranda & correspondence; Newspapers & magazines 1916-1931.
- Format:
- Book
- Author/Creator:
- Resor, Stanley B, author.
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Articles, speeches, letters and notes, including annotated and printed items. The volume touches upon the structure of the J. Walter Thompson Company; the rise of magazines as an advertising medium; the methods and ethos of the advertising industry; the relationship between sales, advertising and retail; and careers in advertising. The volume also includes an index of Resor's speeches and writings between 1916 and 1931.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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