1 option
Kraft: Cottage cheese positioning : Presentations, writings & speeches 1986-1990.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Presentation for the Kraft Dairy Group. Includes slides considering the nutritional value of various products, alternative uses for cottage cheese, and how to market the product. Also includes comment on JWT's recent successes for Kraft.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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