1 option
Kraft: Rethinking Time-Honored Food Staples : Presentations, writings & speeches 1988.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Presentation to the Kraft Dairy Group, concerning JWT's successes for Kraft, and how it can boost sales of further Kraft products by rethinking how they are marketed.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.