1 option
Consumer Behaviour : Research, reports & data; Press releases 1929-1977.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Material relating to Thompson's research services, new techniques, and how its services can impart a variety of benefits to advertising campaigns. Includes material relating to copy testing, pre-testing, and recall of advertisements.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.