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[Documents relating to media and media buying] : Newspapers & magazines; Memoranda & correspondence; Research, reports & data 1957-1986.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Includes research into the African-American television market, items on media buying, media planning, CATV, televised golf, and direct mail.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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