1 option
Pan-Am: U.S. Passenger advertising plan : Research, reports & data; Financial data 1960.
- Format:
- Book
- Series:
- J. Walter Thompson: Advertising in America
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2018.
- Summary:
- Description: Suggestions for Pan Am's advertising strategy for 1961, focusing on the growth of foreign travel by U.S. citizens, competition in the market for transatlantic flights, the state of the travel industry.
- Notes:
- Description based on online resource (viewed on May 30, 2018).
- Access Restriction:
- Restricted for use by site license.
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